We support tourism and hospitality professionals across the spectrum of our industry. Working directly with employers, supervisors and guest contact staff, we deliver professional development training, certification, recognition, and resources.

  • We promote a new standard of customer service, raising expectations of hospitality and tourism professionals as we support them in their interactions with visitors across the Memphis area.

  • We provide professional development training and certifications for people who interact with visitors - aka "first impression" professionals. Our classes increase participants’ customer service skills and destination knowledge

  • We recognize professional excellence by honoring guest-contact employees who’ve gone above and beyond at our Pick Awards events.  We also give weekly shout-outs on social media to recognize great service. To participate, use the hashtag #901smile.