Training Courses

We provide hospitality skills training and information for employees who interact with visitors and guests. Join one of our sessions and learn about Memphis area amenities and attractions, history and legacy.  See and know Memphis, so that you can share Memphis.

Join our public training sessions or ask your employer about training for your entire team. Members of the Memphis Convention & Visitors Bureau (CVB) and their employees receive deep discounts for our programs. If you or your employer are not CVB members and want to access discounts, contact us.

Training Courses


First Impressions

Authentic Memphis Hospitality is presented and explained in this session.  Learn about the value of service to our visitors. We present the Memphis brand and offer tools you can use to deliver your best welcome. Test your Memphis knowledge.  This is your intro to Welcome to Memphis training and your first step to becoming a Certified Memphis Insider.


Insiders On Tour

Join our familiarization tours of Downtown and Midtown key points of interest. Board a Backbeat Tour bus and a Welcome to Memphis docent will guide you through a 90-minute tour of all you need to see. Allow 2 hours.


Welcome U

Welcome U provides self-paced learning online. Individual 5-minutes videos take you on fast paced, learning tours of Memphis, neighborhood by neighborhood. Registration gives you a full year of unlimited access.  Watch lessons, take assessments, earn badges, repeat. As much as you want. 


Ultimate Insiders

Get it all! Immerse your employees in Authentic Memphis Hospitality with a full day of programming and interactive learning: First Impressions, service skills practice, team building and more! Your employees will receive the Insider Pass, a seat with Insiders on Tour, and,  have a full year’s access to Welcome U!

If requested, we can edit the program in order to offer a half-day Experience.